Actually, there is some truth to this, because modern sports games have alienated all but the lunatic fringe, so they really are are representative sample of the audience. But they sure as hell are not a representative sample of the ...

The All-Star Game Just Doesn’t Matter
Players certainly don't want to risk fatigue and injury playing in an exhibition games with players they'd normally be trying to bodycheck through the glass. Therefore, getting the All-Star Game to matter would be an enormous chore. ...